Displaying items by tag: Marketing

Dedicate one hour--or even a half hour--every day and soon you'll have the media knocking on your door.It's a crowded marketplace out there. You know your company can't be successful if it doesn't get noticed. But you're starting out with limited funds. Should you bite the bullet and invest in a public relations firm? Or hope that your product and...

From going out too much to having too many founders, here's what you've been doing wrong.When you write and read about start-ups all day long, you see founders make a lot of mistakes.As an observer of and dabbler in start-ups, I've kept track of all the things I'd try to avoid as an entrepreneur.Here are the most common mistakes early stage...

What do “Sweetie Pie’s,” “Duck Dynasty” and “Pawn Stars” have in common? They’re all small businesses that had star turns on reality TV and, as a result, took in mountains of cash because of it.Sales explode for small businesses on reality shows, even after just a few episodes, reports The Associated...

Wracking your brain to come up with the perfect name for your start-up? Here are three simples you should keep in mind.At the 99U conference in New York City, Emily Heyward, head of strategy at branding firm Red Antler, talked Thursday to an audience of business owners about one of the first--and most difficult--things an entrepreneur has to do:...

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins....

You may have a bunch of demographic stats, but do you really understand how your customers feel?When people talk about their company's target audience, you typically hear things like "individuals between the ages of 13 and 25 who enjoy playing video games and have a mobile phone," or "active consumers between the ages of 25 and 45 who like to hike...

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started....

Singer Beyoncé Knowles and Pepsi have agreed to a $50 million deal, according to the New York Times......

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.At this point, why would anyone other than a professional political operative or hard-core fan still want to talk about the 2012 U.S. presidential election? If you're an entrepreneur, it might be because there was an...

Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and mobile, among others — to target black consumers, according to the ANA’s survey. Nearly all marketers, 88 percent, said they were targeting Hispanic customers....