Displaying items by tag: Social Media

Social media marketing requires a lot of patience, but don't ignore all your other customer touch points along the way....

When Dorchester resident Michelle Miller Groves named her startup Social Good Marketing, she knew she would have to do something to impact the community. By targeting her integrated marketing services to nonprofits and setting up an internship program helping college students get experience with small businesses, she has done just that....

MORE Advertising founder and CEO Donna Latson Gittens had one long-term dream for most of her early professional career — to run a television station. But after more than two decades in the TV industry, with this dream not looking likely, she did what all good entrepreneurs do and turned a better opportunity into a business....

When YouTubelaunched in 2005, it seemed like a great idea at the time, but few could have predicted it would explode into the fame and cash-generating juggernaut it is today. Among the few was Jessica Lewis, a stay-at-home mom whose husband is on active duty in the United States Air Force.Lewis is the creator and founder of Mah...

Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story....

For those just jumping on the social-media bandwagon, here are a few tips on getting started....

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more....

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past....

Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and mobile, among others — to target black consumers, according to the ANA’s survey. Nearly all marketers, 88 percent, said they were targeting Hispanic customers....