Displaying items by tag: Branding

Certified minority business enterprise firm specializes in custom architectural signage, brand identity and signage surrounding mergers and acquisitions, for local and national chains

If you act confident enough, you will become confident enough....

Russell Simmons hasn’t slept much since news broke in mid-October that users of his RushCard couldn’t access their own money and were locked out of their accounts, due to a computer glitch, leaving some unable to make rent payments, pay utility bills or buy groceries for their families....

The only way alliances will strategically grow your business is if you pay attention to the details on an ongoing basis.Business partnerships offer unparalleled opportunities to build your business with the strength of others. They can be low-cost, high-yield, and therefore smart strategies. But only when you work out the specifics and you can be...

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins....

Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.It's sometimes surprising to me that people can be against a brand, or rather so passionate about one brand that all others seem abhorrent. It's especially apparent in the world in which OtterBox operates....

Here's how to clear out the jargon and communicate clearly about your business....