It’s already well-known that Shaq has conquered the basketball courts, but now the athlete is preparing to conquer a new territory- doughnut shops.
The 44-year-old former basketballer recently purchased a historic Krispy Kreme on Atlanta's Ponce De Leon Avenue, solidifying his love of the brand and expanding his business ventures. He’s also the brand’s new spokesperson. “Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”
“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts, in a statement. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”
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Source: Urban Mecca http://urbanmecca.net/news/2016/10/28/shaquille-oneal-purchases-historic-atlanta-krispy-kreme-shop/
