Her Imports recently opened their Lagos, Nigeria store and has experienced a robust business boom. The African retail location is the newest addition to the Her Imports chain. It has achieved an accelerated growth pattern with stores currently throughout the United States and in London.
"African American women make up the largest percentage of our key demographic. They are who we cater to whenever we strategize on our brand direction, locations, and growth. It was a natural progression for us to continue our retail expansion strategy and take it into Ikoyi, Lagos, Nigeria," stated Patrick Terry, CEO of Her Imports Africa. "African woman are known for their elegance, unique versatility and style. We are thrilled at our recent successes and attribute this success to the care that we take in sourcing our products."
Since their 2008 launch into the hair extensions scene, Her Imports has been used by celebrity hair stylists for Nicki Minaj, Rihanna, Kerry Washington. The Company recently co-promoted a female empowerment graduation contest in which Her Imports donated $40,000 in hair and install services for 100 students.
