McKinney & Associates

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McKinney & Associates

Professional Services

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Minority-Biz is your source to find minority and black Public Relations in Washington, D.C. like McKinney & Associates.


1612 K Street, NW

Contact Info

(202) 833-9771

“When I see bullies, my first instinct is to take them on.” That, in a nutshell, is the driving force behind Gwen McKinney and the PR firm that bears her name. From its inception, the firm has carved out a singular space in the communications landscape through its unique brand of public relations with a conscience. What is public relations with a conscience? It’s a communications approach that builds bridges and tears down walls. It’s the idea that people and their stories can be instruments of change. It’s a calling—one that doesn’t ease up when we leave the office. Clients choose us because our values mirror their own. We share their devotion to social justice. They speak for the disadvantaged, the disenfranchised, the disparaged…like us, they refuse to let the bullies win. When you partner with us, you get true commitment, a sharply focused racial justice lens—and a full array of communications skills: Strategy. A strategic plan is your communications GPS. Our savvy strategists spot traffic jams and help avoid roadblocks. Messaging. Words and voices can close cultural divides. We help you shape messages that remove apathy and inspire action. Training. Great messages need strong messengers. Our presentation training imparts poise, polish and purpose to let your message shine. Media. Our relationships with media give you reach, influence and visibility. Engagement. We fuse classic grassroots advocacy with the latest media tools to inform, engage and enlist champions for your cause. Content. It’s all about stories. No matter the medium, we help you tell your story to turn audiences into activists. Social. Social media and social action were made for each other. We integrate digital and social tools into everything you do. Events. We love a good party almost as much as we love a good fight. We manage events ranging from anniversary celebrations to roundtable discussions. Whether counseling the nation’s most influential racial justice thought leaders or crafting campaigns that invite public action, our strategic goals and outcomes are dedicated to the most important policy issues of our time. Health equity. Criminal justice reform. Immigration. Environmental justice. Educational access. Voting rights. Workers’ rights. Women’s rights. Everybody’s rights. Public relations with a conscience. For McKinney, it’s more than a tagline. It’s a promise. Bullies beware.


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