Displaying items by tag: Customer Loyalty

The average small business loses half its customers within three years. Here are four things you can do to beat those odds.The average small business loses half its customers within three years. That grim statistic comes from serial entrepreneur, speaker, and consultant Barry Moltz, who shared it at the recent webinar "Setting Your Small Business...

At a startup – and arguably at a large companies too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied per...

If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started.Marketing your small business is easier said than done. Maybe you’ve tried Google AdWords or created a Facebook page but were disappointed with the results or complexity. You may have considered daily deals but realized that...

Your customers care a lot about factors other than cost. Here's how quality, experience, and consistency can work for you.More than ever before, customers are choosing to buy from a company not just because it offers a product with a fair price, but also because that company has good values. This is an important market shift and a powerful...

Becoming an enduring brand with a loyal following starts early and takes a lot of time and effort. Take these three cues from some of the best.It's sometimes surprising to me that people can be against a brand, or rather so passionate about one brand that all others seem abhorrent. It's especially apparent in the world in which OtterBox operates....