Google, National Business League partner to aid Detroit’s black businesses

Written by The Michigan Chronicle

Since moving to downtown Detroit, Google has been doing its due diligence within the black community in the city. The world’s leading cloud-based technology provider donated a total of $1 million in grants to two inner-city STEM programs in the city earlier this month. Now the company is partnering with the National Business League (NBL) to help black businesses in Detroit succeed in the digital economy.

Google, the No.52 ranked business in the world by Fortune and the NBL, the oldest trade association for black businesses in the United States announced the collaboration at Google’s new Alphabet office inside Little Caesars Arena.

The global partnership will consist of a wide range of strategic initiatives to benefit black entrepreneurs, including online training programs, workshops, business coaching, and access to a complete suite of Google cloud-based solutions and tools beginning in Detroit.

“This partnership with Google opens up a broad-band of possibilities to offer superior technology to black entrepreneurs and other business owners of color throughout Detroit and the world,” said Dr. Ken Harris, President of the National Business League. “Our work with Google marks a historic evolution for black businesses. Combining missions will not only help close the digital divide, but create value in the marketplace, systematically transitioning the organizations 118-year-old legacy with the next generation of entrepreneurs into the future knowledge-based economy.”

By connecting NBL’s pipeline of entrepreneurs and Google’s knowledge and technology advancements, the two organizations are combining their efforts to accelerate the growth of businesses of color across the nation. In addition to Detroit’s kick-off, the partnership will be launched in several regions including Atlanta, Los Angeles, and Washington D.C. and with the NBL’s more than 365 leagues across the country and internationally.

“Google is committed to helping create economic opportunities for Americans and we are proud to partner with the National Business League to empower black entrepreneurs,” said Chris Genteel, Director of Community and Business Inclusion at Google. “More businesses are looking online to grow. With this announcement, we look forward to providing resources to black business owners, so they can also take advantage of the digital economy”

The partnership will provide businesses with a free website, domain name, and email address as well as free search engine optimization tools. They also will have full access to Google’s cloud-based G Suite, which includes Google Docs, Sheets, Calendar and more. Harris said programming with both free and paid workshops will begin in 2019.

Terry Willis, owner of TerryWorldWide LLC, a Detroit-based distributor, is a baby boomer and had little knowledge of the internet and Google. That prompted him to explore Google Analytics and other social media resources available for businesses over the last few months to assure his business is able to keep up in the technology age.

“This partnership will assist me toward putting my business online,” Willis said. “It’s not easy, but I’m excited to have the people here at Google and the NBL to work with.”

Harris said the resources that will be available could help businesses to reach a new national and international audience. The NBL, founded 118 years ago by Booker T. Washington, will also be able to better support the next generation of entrepreneurs across its 365 leagues. Of the approximately 2.6 million black businesses in the country, Harris said 90 percent of them have five employees or fewer.

“I am glad this is happening,” said Greg Bowens, president of the Grosse Pointe/Harper Woods NAACP and owner of Bowens and Co., a public relations leadership coaching and business development firm. “Technology is only as good as the people it helps. Many businesses don’t have the money to pay to use these technologies and to educate themselves on them.”


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