Displaying items by tag: Public Relations

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past....

Dedicate one hour--or even a half hour--every day and soon you'll have the media knocking on your door.It's a crowded marketplace out there. You know your company can't be successful if it doesn't get noticed. But you're starting out with limited funds. Should you bite the bullet and invest in a public relations firm? Or hope that your product and...

A Mississippi woman hired earlier this month by a KFC says she was fired when the franchise owner discovered she’s homeless, according to the Clarion Ledger.Eunice Jasica, says she has a document signed by a general manager showing she had hired to perform “prep work” and would receive a paycheck every two weeks. But according Jasica, franchise ow...

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started....

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence....