Displaying items by tag: Endorsements

theGRIO REPORT - Hip-hop and corporate America have maintained a relatively healthy marriage over the years, but recent debacles between brands and their musical associates suggest a divorce could be looming in the near future......

There’s been another RiRi sighting! But this time, it’s on a M.A.C lipstick!The popular singer has combined forces with M.A.C to launch her own M.A.C line of lipsticks starting with a red one inspired by Rihanna’s love for M.A.C’s Ruby Roo color. The first lip color, RiRi Woo, will be from her RiRi (Hearts) M.A.C line, which is s...

theGRIO REPORT - Diddy tops this year’s Forbes' list of hip-hop’s wealthiest artists -- and is joined by some of the genre's other big cash kings......

You can’t say legendary singer Chaka Khan doesn’t know how to throw a party.Celebrating her sixtieth birthday on March 23rd with soirees in New York, Miami *and* Los Angeles, the 10-time Grammy winner is not only preparing to mark another milestone, she’s celebrating a new chapter in her 40-year career — one that includes the expansion of h...

For the last decade, the words “Yeah”, “Ok” and “What” have been synonymous with Grammy award winning artist Lil Jon. After penning numerous club classics, the artist returned to his roots DJing and has been touring around the world.Today, Zumba Fitness announced its teamed up with Lil Jon to launch their first-ever nightclub series, which will...

Hip-hop legenda and television star Xzibit is on a 33 city tour for the next 20 months to promote his new co-branded tequila. His promotional campaign includes autographs signs, such as the one he hosted  in Las Vegas last friday.The rapper, whose real name is Alvin Nathaniel Joyner, got his start as a rapper, working with Dr. Dre, Snoop Dogg and...

A bruised kneecap has kept Chris Paul out for 12 of the Clippers’ last 14 games. But that has not slowed down his off the court entrepreneurial pursuits.This morning, Avon Products Inc., announced that the point guard will be joining the company’s team as the face of a new men’s fragrance called “Untouchable.”Paul who is also a...

theGRIO REPORT - The pairing makes sense for a company that is struggling to reshape its image from that of a stodgy business-only organization to one that is both business-friendly while still managing to be hip......

Grammy nominated rapper Wale has signed a deal with Skullcandy. He is best known for his creative blend of hip-hop, funk, house and Go-Go music......

Singer Beyoncé Knowles and Pepsi have agreed to a $50 million deal, according to the New York Times......