Displaying items by tag: Startup Basics

Having a partner could share the load...or create added burden....

Imagine a world where you could sell your products and services for top dollar, and have your customers be thrilled to pay whatever you’re charging.It may sound too good to be true, but it is entirely possible if you’re using the right methods – that is, competing based on every aspect of your company except for price.Business owners can actually...

Putting every dollar you make back into your company can be brutal. These cost-saving tips can help.    ...

Starting a business is one thing. Now you need to learn to live like an entrepreneur.So many of the entrepreneurs I work and speak with are women in their 40s, 50s, and 60s with awesome business-building ideas and the intellectual and network capital to make it happen. Some are first-time entrepreneurs; others are serial entrepreneurs; others are...

No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers....

Don't get so caught up in the idea for your start-up that you fail to think about the basics.Starting a business is a daunting task. As a serial entrepreneur, I can relate with the late-night number crunching, garage-based shoestringing and general uncertainty that comes with launching a new venture.A 2012 study from Statistic Brain puts the first...

Wracking your brain to come up with the perfect name for your start-up? Here are three simples you should keep in mind.At the 99U conference in New York City, Emily Heyward, head of strategy at branding firm Red Antler, talked Thursday to an audience of business owners about one of the first--and most difficult--things an entrepreneur has to do:...

How to think about the big picture and create the most effective budget....

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins....

Whether you’re an aspiring entrepreneur who just can't take the leap or you're trapped in a tough business dilemma, consider these strategies to get unstuck....